[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.agb.sk\/navstevnost-webu-je-silnym-faktorom-marketingoveho-uspechu\/#Article","mainEntityOfPage":"https:\/\/www.agb.sk\/navstevnost-webu-je-silnym-faktorom-marketingoveho-uspechu\/","headline":"N\u00e1v\u0161tevnos\u0165 webu je siln\u00fdm faktorom marketingov\u00e9ho \u00faspechu","name":"N\u00e1v\u0161tevnos\u0165 webu je siln\u00fdm faktorom marketingov\u00e9ho \u00faspechu","description":"V pr\u00edpade, ak je \u010dlovek vlastn\u00edkom internetovej st\u00e1nky a po\u017eaduje od nej ist\u00fd finan\u010dn\u00fd (alebo in\u00fd?) zisk, mus\u00ed ju nav\u0161tevova\u0165","datePublished":"2019-05-04","dateModified":"2024-03-06","author":{"@type":"Person","@id":"https:\/\/www.agb.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.agb.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"agb.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.agb.sk\/wp-content\/uploads\/img_a307195_w16698_t1570636535.jpg","url":"https:\/\/www.agb.sk\/wp-content\/uploads\/img_a307195_w16698_t1570636535.jpg","height":0,"width":0},"url":"https:\/\/www.agb.sk\/navstevnost-webu-je-silnym-faktorom-marketingoveho-uspechu\/","about":["Produkty"],"wordCount":374,"articleBody":" V pr\u00edpade, ak je \u010dlovek vlastn\u00edkom internetovej st\u00e1nky a po\u017eaduje od nej ist\u00fd finan\u010dn\u00fd (alebo in\u00fd?) zisk, mus\u00ed ju nav\u0161tevova\u0165 \u010doraz vy\u0161\u0161\u00ed po\u010det u\u017e\u00edvate\u013eov a na danom webe vykon\u00e1va\u0165 r\u00f4zne aktivity (vytvori\u0165 objedn\u00e1vku, klikn\u00fa\u0165 na reklamu, vyplni\u0165 dotazn\u00edk, at\u010f). Teda efektivita str\u00e1nky sa nezaob\u00edde bez jej n\u00e1v\u0161tevnosti. A tu m\u00f4\u017ee vznikn\u00fa\u0165 probl\u00e9m. Konkr\u00e9tny web m\u00f4\u017ee by\u0165 skuto\u010dne preh\u013eadn\u00fd a so zauj\u00edmav\u00fdm obsahom, ale ak ho be\u017en\u00ed u\u017e\u00edvatelia nen\u00e1jdu,… je to ve\u013ek\u00e1 \u0161koda. Najsilnej\u0161\u00edm faktorom efektivity str\u00e1nky je tak n\u00e1v\u0161tevnos\u0165. T\u00e1 sa v\u0161ak nezaob\u00edde bez \u00fapravy a propag\u00e1cie do podoby, aby mala v najzn\u00e1mej\u0161\u00edch vyh\u013ead\u00e1va\u010doch \u010destn\u00e9, respekt\u00edve \u010do najvy\u0161\u0161ie miesto. T\u00fdm p\u00e1dom ju zbad\u00e1 viac u\u017e\u00edvate\u013eov. K tomuto \u00fa\u010delu je potrebn\u00e9 vyu\u017ei\u0165 v\u0161etky prostriedky t\u00fdkaj\u00face sa optimaliz\u00e1cie str\u00e1nky pre webov\u00e9 vyh\u013ead\u00e1va\u010de. Tento postup alebo slu\u017eba je zn\u00e1ma pod anglickou skratkou SEO ( Search Engine Optimization).Z tohto smeru ide v podstate o jedin\u00fd najefekt\u00edvnej\u0161\u00ed postup, na ktor\u00fd sa dnes \u0161pecializuje nieko\u013eko odborn\u00edkov. V\u00fdber tak m\u00f4\u017ee ovplyvni\u0165 aj seo cena.  Tak\u00fdto postup sa nezaob\u00edde bez vo\u013eby vhodn\u00fdch, \u010di\u017ee najrelevantnej\u0161\u00edch k\u013e\u00fa\u010dov\u00fdch slov. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 s\u00fa v\u00fdrazy alebo jednotliv\u00e9 slovo, ktor\u00e9 zad\u00e1vate do vyh\u013ead\u00e1va\u010da (napr. do Googlu) a ten v\u00e1m n\u00e1sledne poskytne relevantn\u00e9 odkazy na webov\u00e9 str\u00e1nky. Preto je z poh\u013eadu efektivity, ale aj istej logiky potrebn\u00e9, aby k\u013e\u00fa\u010dov\u00e9 slov\u00e1 zodpovedali t\u00e9me dan\u00e9ho webu. Teda ak sa konkr\u00e9tny web zaober\u00e1 napr\u00edklad predajom bicyklov, k\u013e\u00fa\u010dov\u00e9 slov\u00e1 by mali zodpoveda\u0165 tejto tematike. Okrem k\u013e\u00fa\u010dov\u00fdch slov sa pod efektivitu optimaliz\u00e1cie podpisuj\u00fa aj mnoh\u00e9 in\u00e9 on-page a off-page faktory. V skratke m\u00f4\u017eeme pou\u017ei\u0165 t\u00fato charakteristiku: Pod on-page faktory sa podpisuj\u00fa aktivity, \u010do sa odohr\u00e1vaj\u00fa na va\u0161om webe Pod off-page faktory sa podpisuj\u00fa tie, ktor\u00e9 sa o n\u00e1v\u0161tevnos\u0165 zapr\u00ed\u010di\u0148uj\u00fa mimo v\u00e1\u0161ho webu                                                                                                                                                                                                                                                                                                                                                                                         4.7\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"N\u00e1v\u0161tevnos\u0165 webu je siln\u00fdm faktorom marketingov\u00e9ho \u00faspechu","item":"https:\/\/www.agb.sk\/navstevnost-webu-je-silnym-faktorom-marketingoveho-uspechu\/#breadcrumbitem"}]}]