[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.agb.sk\/marketing-v-internetovych-vyhladavacoch-nemusi-predstavovat-len-platenu-reklamu\/#Article","mainEntityOfPage":"https:\/\/www.agb.sk\/marketing-v-internetovych-vyhladavacoch-nemusi-predstavovat-len-platenu-reklamu\/","headline":"Marketing v internetov\u00fdch vyh\u013ead\u00e1va\u010doch nemus\u00ed predstavova\u0165 len platen\u00fa reklamu","name":"Marketing v internetov\u00fdch vyh\u013ead\u00e1va\u010doch nemus\u00ed predstavova\u0165 len platen\u00fa reklamu","description":"Prakticky v\u0161etci pozn\u00e1me t\u00fa z\u00e1kladn\u00fa funkciu internetov\u00fdch vyh\u013ead\u00e1va\u010dov. Zad\u00e1me do nich k\u013e\u00fa\u010dov\u00e9 slovo alebo v\u00fdraz a n\u00e1sledne m\u00e1me pred sebou","datePublished":"2020-01-19","dateModified":"2024-01-16","author":{"@type":"Person","@id":"https:\/\/www.agb.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.agb.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"agb.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.agb.sk\/wp-content\/uploads\/img_a312257_w16615_t1590570843.png","url":"https:\/\/www.agb.sk\/wp-content\/uploads\/img_a312257_w16615_t1590570843.png","height":0,"width":0},"url":"https:\/\/www.agb.sk\/marketing-v-internetovych-vyhladavacoch-nemusi-predstavovat-len-platenu-reklamu\/","about":["Produkty"],"wordCount":360,"articleBody":" Prakticky v\u0161etci pozn\u00e1me t\u00fa z\u00e1kladn\u00fa funkciu internetov\u00fdch vyh\u013ead\u00e1va\u010dov. Zad\u00e1me do nich k\u013e\u00fa\u010dov\u00e9 slovo alebo v\u00fdraz a n\u00e1sledne m\u00e1me pred sebou zoraden\u00e9 relevantn\u00e9 v\u00fdsledky. A je pravda, \u017ee naj\u010dastej\u0161ie na\u0161u pozornos\u0165 zaujm\u00fa tie, ktor\u00e9 sa nach\u00e1dzaj\u00fa na prv\u00fdch dvoch, mo\u017eno troch stran\u00e1ch. N\u00e1sledne klikneme na zodpovedaj\u00faci odkaz a dostaneme sa na konkr\u00e9tnu webov\u00fa str\u00e1nku. Pre komer\u010dne orientovan\u00e9 weby a napr\u00edklad e-shopy je preto d\u00f4le\u017eit\u00fd boj o vidite\u013en\u00e9, \u010di\u017ee predn\u00e9 poz\u00edcie. K tomu, aby ich dosiahli, je \u010dastokr\u00e1t neodmyslite\u013en\u00e9 vsadi\u0165 na kvalitn\u00e9 SEO, respekt\u00edve na optimaliz\u00e1ciu pre vyh\u013ead\u00e1va\u010de. Konkr\u00e9tnymi \u00fakonmi sa pre doty\u010dn\u00fa str\u00e1nku dosahuje \u010do mo\u017eno najvy\u0161\u0161ie umiestnenie vo v\u00fdsledkoch h\u013eadania. Tak\u00e1to poz\u00edcia sa v na\u0161om pr\u00edpade dosiahne organick\u00fdm sp\u00f4sobom, \u010di\u017ee je prirodzen\u00e1 a t\u00fdm p\u00e1dom sa za \u0148u neplat\u00ed. Okrem toho prin\u00e1\u0161a pomerne dlhodob\u00fd efekt. Z h\u013eadiska invest\u00edcie v\u0161ak predsalen existuje seo cena a teda doporu\u010denie, obr\u00e1ti\u0165 sa s t\u00fdmto dlhodob\u00fdm procesom na overen\u00fa agent\u00faru s dlhoro\u010dnou praxou.Neodborne vykonan\u00e1 optimaliz\u00e1cia m\u00f4\u017ee by\u0165 toti\u017e v d\u00f4sledku penaliz\u00e1cie pre web \u0161kodlivej\u0161ia, ne\u017e \u017eiadna.  Pre dosiahnutie prirodzene vy\u0161\u0161\u00edch poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010di je potrebn\u00e9 dohliada\u0165 na vn\u00fatorn\u00e9 (on-page) a vonkaj\u0161ie (off-page) faktory str\u00e1nky. D\u00f4le\u017eit\u00fa \u00falohu zohr\u00e1va obsah, takisto anal\u00fdza a n\u00e1sledn\u00e9 pou\u017e\u00edvanie vhodn\u00fdch k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00e9 bud\u00fa relevantn\u00e9 s h\u013eadan\u00fdmi v\u00fdrazmi v danom obore, respekt\u00edve tie\u017e s danou tematikou a zmyslom va\u0161ej str\u00e1nky.  SEO je teda spravidla dlhodob\u00fd proces, ale rovnako poskytuje dlhodob\u00e9 \u00fa\u010dinky. To je rozdiel oproti platenej reklame vo forme PPC. V pr\u00edpade optimaliz\u00e1cie za dosiahnut\u00fa prie\u010dku neplat\u00edte, ale vedie k tomu n\u00e1ro\u010dnej\u0161ia cesta. Naopak tak\u00fdto organick\u00fd v\u00fdsledok m\u00e1 tendenciu prin\u00e1\u0161a\u0165 efekt z dlhdodobej\u0161ej perspekt\u00edvy.                                                                                                                                                                                                                                                                                                                                                                                         4.2\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketing v internetov\u00fdch vyh\u013ead\u00e1va\u010doch nemus\u00ed predstavova\u0165 len platen\u00fa reklamu","item":"https:\/\/www.agb.sk\/marketing-v-internetovych-vyhladavacoch-nemusi-predstavovat-len-platenu-reklamu\/#breadcrumbitem"}]}]