[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.agb.sk\/internetove-reklamy-predstavuju-efektivnu-cestu-sucasneho-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.agb.sk\/internetove-reklamy-predstavuju-efektivnu-cestu-sucasneho-marketingu\/","headline":"Internetov\u00e9 reklamy predstavuj\u00fa efekt\u00edvnu cestu s\u00fa\u010dasn\u00e9ho marketingu","name":"Internetov\u00e9 reklamy predstavuj\u00fa efekt\u00edvnu cestu s\u00fa\u010dasn\u00e9ho marketingu","description":"Na poli internetov\u00e9ho marketingu sa medzi naj\u010dastej\u0161\u00edmi n\u00e1strojmi z h\u013eadiska reklamy stretneme s pojmom PPC. T\u00e1to skratka konkr\u00e9tne zna\u010d\u00ed Pay-per-click,","datePublished":"2020-01-23","dateModified":"2024-03-17","author":{"@type":"Person","@id":"https:\/\/www.agb.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.agb.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"agb.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.agb.sk\/wp-content\/uploads\/img_a312269_w16733_t1590572709.jpg","url":"https:\/\/www.agb.sk\/wp-content\/uploads\/img_a312269_w16733_t1590572709.jpg","height":0,"width":0},"url":"https:\/\/www.agb.sk\/internetove-reklamy-predstavuju-efektivnu-cestu-sucasneho-marketingu\/","about":["Produkty"],"wordCount":359,"articleBody":" Na poli internetov\u00e9ho marketingu sa medzi naj\u010dastej\u0161\u00edmi n\u00e1strojmi z h\u013eadiska reklamy stretneme s pojmom PPC. T\u00e1to skratka konkr\u00e9tne zna\u010d\u00ed Pay-per-click, \u010di\u017ee druh reklamy, ktor\u00fd je spoplatnen\u00fd na z\u00e1klade po\u010dtu kliknut\u00ed. Je to napr\u00edklad rozdiel oproti medi\u00e1lnemu priestoru v TV alebo r\u00e1diu, kedy tak dobre neviete, do akej miery vlastne bola uverejnen\u00e1 reklama \u00fa\u010dinn\u00e1, av\u0161ak plat\u00edte za jej umiestnenie. V pr\u00edpade online reklamy a modelu platba-za- klik tak vlastne plat\u00edte za skuto\u010dn\u00fa akciu, nie za potenci\u00e1lnu vidite\u013enos\u0165. Pokia\u013e je re\u010d o interneto vo om marketingu, v s\u00fa\u010dasnosti sa k zn\u00e1mym typom reklamy rad\u00ed tie\u017e PPV (Pay-per-View). V tomto pr\u00edpade vrav\u00edme doslova o platbe za zhliadnutia, ktor\u00e9 s\u00fa typick\u00e9 napr. pre priestor, ak\u00fdm je slu\u017eba Youtube. Ide tak spravidla o umiestnen\u00fa reklamu vo forme krat\u0161ieho videa. Za tento \u00fakon sa plat\u00ed v pr\u00edpade, ak bola reklamn\u00e1 vlo\u017eka zhliadnut\u00e1 cel\u00e1, respekt\u00edve v minim\u00e1lnej d\u013a\u017eke 30 sek\u00fand. Rovnako pozn\u00e1me alternat\u00edvy, ak\u00fdmi s\u00fa tie\u017e PPA, \u010di\u017ee platba za dohodnut\u00fa akciu alebo PPS, \u010do zna\u010d\u00ed platbu a\u017e za uskuto\u010dnen\u00fa k\u00fapu. Najpou\u017e\u00edvanej\u0161\u00edm, najzn\u00e1mej\u0161\u00edm a relat\u00edvne najstar\u0161\u00edm n\u00e1strojom je v\u0161ak aj na\u010falej PPC. Pre zrovnanie v USA ide o model, do ktor\u00e9ho sa pravidelne investuje a\u017e 40 % z celkov\u00e9ho online marketingu. Dokonca ide o \u00fakon, ktor\u00fd sa so svojou popularitou za\u010d\u00edna rovna\u0165 masov\u00fdm komer\u010dn\u00fdm priestorom, ak\u00fdmi s\u00fa tla\u010d alebo telev\u00edzia.Stru\u010dne preto spome\u0148me niektor\u00e9 v\u00fdhody, ktor\u00e9 so sebou prin\u00e1\u0161a online reklama Pay-per-View napr\u00edklad oproti billboardom, telev\u00edzii,tla\u010di, r\u00e1diu \u010di skr\u00e1tka offline m\u00e9di\u00e1m. Je ve\u013emi dostupn\u00e1 a m\u00f4\u017eete s \u0148ou kedyko\u013evek operova\u0165  Predstavuje ni\u017e\u0161ie finan\u010dn\u00e9 n\u00e1klady a v\u00fdhodnej\u0161iu invest\u00edciu  Poskytuje spravidla okam\u017eit\u00fd \u00fa\u010dinok  D\u00e1 sa smerova\u0165 na konkr\u00e9tnu skupinu u\u017e\u00edvate\u013eov a zisti\u0165 jej efektivita, na z\u00e1klade \u010doho sa m\u00f4\u017ee n\u00e1sledne usmer\u0148ova\u0165, respekt\u00edve upravi\u0165.                                                                                                                                                                                                                                                                                                                                                                                          4.4\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Internetov\u00e9 reklamy predstavuj\u00fa efekt\u00edvnu cestu s\u00fa\u010dasn\u00e9ho marketingu","item":"https:\/\/www.agb.sk\/internetove-reklamy-predstavuju-efektivnu-cestu-sucasneho-marketingu\/#breadcrumbitem"}]}]